Second screening is now ‘second nature’ as 71% of Australians multiscreen while watching TV every day according to a study by IAB Australia on The Changing TV Experience: Attitudes and Usage across Multiple screens.
This presents a huge opportunity for retailers to take advantage of consumers’ increasing use and dependence on their smartphones to remain connected.
Consumers are adopting smart devices at an astounding pace, with the number of mobile devises now surpassing the global population – it’s changing the way we socialise, learn, consume entertainment and shop.
Millennials (the group born between 1980s and mid-2000s) prefer their mobile as the number one way to interact, with smartphone penetration also increasing in the over 45 group.
According to Sniip CEO Damien Vasta, mobile-enabled commerce is a trend that’s here to stay.
“People want the convenience of being able to purchase a product quickly on their phone while on the couch watching TV.
“Retailers are also now also starting to recognise the power of barcode scanning in the context of smartphones, with endless opportunities to extend the lifecycle of print marketing material,” he said.
A world first in retail payment technology, Sniip uses a unique, trademarked circular QR code which allows customers to scan and buy a specific product on any printed material.
Sniip also acts as a mobile wallet, storing details for multiple credit cards and billing addresses securely. Customers can access their account using a 4-digit pin, with multiple credit cards linked to their account, taking the friction and complication out of online payments.
Sniip simplifies the payment process and is attractive to retailers because of the speed at which customers can browse and buy via their mobile device.
More than 90 retailers have already signed up with Sniip, allowing them to extend their digital sales platforms beyond their own website and extend the value of traditional, physical advertising channels like catalogues, print ads and outdoor assets to transform passive browsing into point-of-sale.