Why don’t my customers ever pay on time? It’s a question business owners have been asking since the dawn of commerce.
The answer could be that your customers are just not nice people. They want to use your services, but don’t want to pay for the privilege. They think they can put off paying for as long as possible. That if they wait long enough, you might just forget, and they’ll never have to foot the bill.
This is possible. But it’s not very probable.
Because the reality is that 99 per cent of the time, your customers do actually want to pay you on time. Which leads me to point out something you may now want to hear: it’s probably your fault you’re not getting paid.
But this is great! Because it means you have the power to fix the issue.
Below are three reasons your own billing system may be causing your late payments – and what you can do to fix this.
- Your bills aren’t getting noticed
Outside of the recent postal survey which drove thousands of Australians to check their letterboxes each day, fewer of us are now doing this as a matter of habit.
Not only are far fewer people sending snail mail these days, but Australia Post has also reduced the frequency of its deliveries anyway. Letters aren’t really a “thing” anymore, so good luck getting your bills noticed via the mail!
Email inboxes, on the other hand, have unfortunately gone the other way. They’ve become a magnet for absolute crap, with spam and junk folders overflowing. Email bills often make their way to this cesspool of subscriptions and one-time-only!!! email offers that often get ignored for weeks. No deal.
But what’s the one thing that we all check approximately 74,296,748 times each day, and don’t ever leave the house without? You got it – our smartphones.
Billing systems that use push notifications to remind customers a bill is ready instantly eliminate the above issues. They offer a timely and simple solution for customers, and faster payment for you. Win, win.
- Your bills are super annoying to pay
I recently stumbled upon my password “cheat sheet”, and noticed in horror that I’d somehow managed to fill two A4 pages in size 10 font full of passwords over my short lifetime.
This is super annoying.
So is having to extract new numbers from a paper bill, by finding a computer and manually opening a new web page, and painstakingly type in said numbers, because copy and paste doesn’t work from paper to computer.
This is again super annoying.
Don’t be annoying. Your customers want a billing system that involves a simple, one-time setup, after which point they can then pay all future bills in seconds without inputting the same – or new – information, over and over again. And they want it from their smartphones. After responding to a push notification.
- Your bills look dodgy
Just recently, insurer AAMI got in a spot of trouble for sending out marketing collateral that looked like a bill. The story made prime time TV news, because many people had actually tried to pay this fake bill, and were outraged at being tricked.
In fact, my own inbox is often filled with fake invoices I am encouraged to !!!urgently!!! pay. And how many times has the King of Nigeria personally reached out to offer each of us riches he doesn’t actually have, if we just send him a small fee for a plane ticket first? Outrageous!
Scammers are everywhere. And the digital age has significantly increased this risk. For this reason, your billing system needs to use a payments portal that has a high level of security, which your customers can instantly trust.
So, don’t be like the King of Nigeria. Update your payments portal today.
And get yourself paid already!