Retailers wanting to improve their customers’ shopping journeys can now look to social media and mobile platforms such as shopping app, Sniip, which are playing bigger roles in people’s shopping experiences.
The new shopping app from Sniip is one way retailers are bridging the gap between offline and digital channels.
With increased consumer confidence and a low Australian dollar, Australian retailers are well positioned to take advantage of online retail opportunities.
According to the Deloitte Retailers’ Christmas Survey, close to 50% of retailers expect their online sales to make up 6% or more of their total sales this Christmas.
But retailers with traditional webpages are finding shopping cart abandonment one of the biggest barriers to online sales. In fact, the average global online shopping cart abandonment rate is 70% (BI Intelligence, July 2015).
The costs to online retailers, already operating under tight margins, are significant – believed to be in the way of $4 trillion in lost revenue.
Why do customers who research items, add them to a shopping cart, and then navigate away at the last possible second?
Sniip CEO, Damien Vasta believes poor user experience is the main problem.
“We are all increasingly time-poor. So when customers have to spend even a few minutes entering their credit card details and delivery address at the end of the transaction, they get fed up.”
“Sniip helps retailers avoid incomplete online transactions, because once customers have the app, online payments take seconds rather than minutes,” he said.
Designed to be a hub of online retail stores, Sniip is the simple and quick way for customers to pay via their mobile devise.
Acting like a mobile wallet, Sniip turns a smartphone into a rapid payment portal, allowing customers to store multiple credit cards and billing addresses securely. Once you download the free app and set up your account with a secure 4-digit pin, you never have to re-enter your payment card data to make a purchase.
The first app of its kind in Australia, Sniip allows retailers to extend their digital sales platforms beyond their own websites.
Sniip also uses a unique, trademarked circular QR code which allows customers to scan and buy a specific product on any printed material. This means, retailers can extend the value of traditional, physical advertising channels like catalogues, print ads and outdoor assets to transform passive browsing into point-of-sale.