Tackling the mobile payment ‘fear factor’ head-on

Tackling the mobile payment ‘fear factor’ head-on

Australians may be known as early adopters of new technology but many are reluctant to use mobile payment solutions due to a ‘fear factor’ – something Sniip is tackling head-on. Sniip CEO Damien Vasta says perceived security and privacy fears ...
How consumers are using smart phones to shop

How consumers are using smart phones to shop

Second screening is now ‘second nature’ as 71% of Australians multiscreen while watching TV every day according to a study by IAB Australia on The Changing TV Experience: Attitudes and Usage across Multiple screens. This presents a huge opportunity for ...